Hit a plateau and did not like it

Hit a growth plateau. Time to ship more and market harder. Back to work.

Three weeks of flat-ish growth. Not a decline, which would at least be interesting. Just flat. The kind of flat where you refresh the dashboard hoping it changed.

I diagnosed it wrong twice. First I assumed it was a product problem and started building. Then I assumed it was a pricing problem and nearly ran a bad experiment. It was neither: top-of-funnel traffic had dropped 30% because a single referral source went quiet, and I had not been watching the input, only the output.