Shipped the feature everyone kept asking for

Shipped a long-awaited feature. Churn down 12%. Feels good.

It sat in the backlog for five months because it looked expensive and I could not prove it would move anything. Turns out it was expensive, three weeks, and it moved something. Monthly logo churn went from 4.1% to 3.6%.

I want to be honest that I do not fully trust this number yet. One month is not a trend. But the qualitative signal is loud: the three cancellation emails I got this month were all about pricing, none about missing functionality. That is a much better problem to have.